Consumers may choose to shop online for a number of reasons:

• Convenience: Online shopping allows consumers to get the products they want over the internet without having to physically go to stores to make purchases. Offering products in different categories and by different vendors gives consumers more choice and variety.
• Time saving: Online shopping does not require consumers to spend time shopping. Time-consuming steps such as walking around the store and waiting in line to pay are eliminated. This is an important advantage, especially for consumers with busy schedules and limited time.
• Price comparison: Online platforms allow you to compare products from different sellers. By comparing the same product at different retailers, consumers can find the best price and thus save money.
• Discounts and Promotions: Online shopping platforms often offer discounts, offers and promotions. This allows consumers to purchase products at a more affordable price.
• Easier Payment Methods: There are generally different payment methods available for online shopping. Various payment options like credit cards, debit cards, digital wallets make the payment process easier for consumers.
• Ease of Doorstep Delivery and Returns: Doorstep delivery of products in online shopping makes the shopping experience even easier for consumers. Meanwhile, returning defective or expired products is often an easy process.
• Customer Product Reviews: On online shopping platforms, you can see product ratings and reviews from other consumers. This allows consumers to learn more about the product and supports their purchasing decisions.
• Personalized Shopping Experience: Online shopping platforms can use artificial intelligence and data analytics to offer consumers a more personalized shopping experience. Consumers can be offered products that match their interests and preferences, which can enhance the shopping experience.

These reasons are among the factors that increase the tendency of consumers to prefer online shopping. However, every consumer may be different and some may still prefer to shop at traditional stores.